There is story behind the introduction of Maggi in Indian market. When the company tried to introduce this instant ramen or noodles, the product didn't go well with the consumers and Maggi failed to hit the market as was expected by the company. They then changed the marketing strategy and introduced, rather re-introduced it as quick to make food and this time they targeted the kids. The noodles became hit among the kids who demanded the noodles from their parents and this time the mothers also liked the idea of a food ready in 2 minutes. The rest is history. Maggi never had to look back in the Indian market.
The surprising fact is that Maggi is not as popular in the western countries as it is in Indian subcontinent although the parent company is a US based company. But the fact remains that Maggi is indeed one of the most popular food with children and youth. When young boys and girls go away from home for studies or jobs and have to stay in the hostels or paying guest accommodations, the most cooked food item is Amggi. People add vegetables, eggs, chicken and lot of other things in their favorite Maggi. These days Maggi has also find a very important place in the street food list of the country. There are different additions and variations available in street food with Maggi. Needless to say, Maggi has created a place for itself in every corner of the country. It is made in many different ways, bu the most popular is the original masala Maggi.
The Maggi masala has its unique taste which is quite a match to Indian taste so not only in the noodles, but the masala can be added to many dishes to change or enhance the flavor. In this dish also, we have done something similar. When you make simple dishes with slight twist, it sometimes give a complete makeover to the dish. And this will happen when you will try this recipe to cook bhindi (okra). If your kids are picky eaters and you always look for different ways to feed them with nutritious, fresh food rather than the junk food or fast food available in the market and the kids always ask for, then these little twists in the food will make it easy for you to make your kids eat the home cooked, hygienically prepared fresh food. If you will say that this Bhindi dish is made with the Maggi masala, they will at least try it once. And that's it. Once they try, we are sure they will not stop at one bite. And you are sure to make your dish like this only from then on. At K for Kitchen, we try to introduce such twists to the food to make it lovable and enjoyable by kids. Trust us, we have 2 small testers, our daughters, who are very taste sensitive and give us their feedback on every dish we make. So we can say that our dishes are KIDS TESTED :-))
An interesting addition and slightly different method will make your dish more crisp and delicious. It will be liked by people of all ages.
for 3-4 persons
- Bhindi fresh or frozen chopped 800 gms
- Carom seeds 1 tsp
- Chilli powder 1 tsp
- Green chillies slit 2-3
- Turmeric powder 1 tsp
- Ginger powder 1 tsp
- Garlic powder 1 tsp
- Chaat Masala
- Maggi Masala 1 pkt
- Fried onion 1/2 cup
Method
- Heat oil in pan.
- Add carom seeds saute for few seconds.
- Cook bhindi by stirring occasionally (stickiness reduces after few minutes)
- Mix all powdered spices.
- Add masala to bhindi
- Mix well.
- Stickiness will go after sometimes
- Maggi Masala Bhindi is ready.
- Serve hot with roti/paratha and raita of your choice.
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